Post by account_disabled on Dec 28, 2023 11:27:15 GMT 2
Query methods and different viewpoints. If validation from different sources indicates an impending threat or opportunity, you will trust the signal. This is the essence of good journalism and good science. The aim is to avoid bias and misleading signals that may arise from a single source of information and to build confidence in the interpretation. The president of one company we worked with realized that his executives were missing many potential insights into how the market was changing. He encouraged them to not only study the customer ecosystem of consumers, competitors, suppliers, joint venture partners, and strategic alliances, but also to leverage various perspectives to create what-if scenarios to anticipate possible changes in the competitive environment.
The purpose is to triangulate available information and uncover relevant market developments that executives or even customers have not yet fully considered. To do this work, the company assembled a diverse account team with representatives from different geographies, functions, and departments; added non-traditional data sources such as blogs and online chats, and added non-traditional data sources such as Job Function Email List annual reports and investor presentation feedback to more traditional data sources; and map key stakeholders and influencers inside and outside the organization to engage as many people as possible to obtain comprehensive data. Team members in various regions now have a complete view of their customer accounts and share insights with colleagues from other parts of the world.
Account planning is now based on input from multiple vantage points and is therefore more complete. This allows teams to connect the dots in real time during regular conference calls. RELATED ARTICLES Good Questions Elizabeth Heichler Curbing the Counterfeit Counterfeit MIT Connect Survey: Most Companies Miss Their Profit Goals Do Less, Do More Hone Your Perception When the environment changes and is filled with uncertainty, ask good questions companies.
The purpose is to triangulate available information and uncover relevant market developments that executives or even customers have not yet fully considered. To do this work, the company assembled a diverse account team with representatives from different geographies, functions, and departments; added non-traditional data sources such as blogs and online chats, and added non-traditional data sources such as Job Function Email List annual reports and investor presentation feedback to more traditional data sources; and map key stakeholders and influencers inside and outside the organization to engage as many people as possible to obtain comprehensive data. Team members in various regions now have a complete view of their customer accounts and share insights with colleagues from other parts of the world.
Account planning is now based on input from multiple vantage points and is therefore more complete. This allows teams to connect the dots in real time during regular conference calls. RELATED ARTICLES Good Questions Elizabeth Heichler Curbing the Counterfeit Counterfeit MIT Connect Survey: Most Companies Miss Their Profit Goals Do Less, Do More Hone Your Perception When the environment changes and is filled with uncertainty, ask good questions companies.